In July 2021, Winnebago announced it would purchase Barletta Pontoon Boats, a privately held maker of pontoon boats, for over $300 million. In 2019, Winnebago acquired luxury RV maker Newmar. In 2021 the company announced it would be relocating its corporate headquarters from Forest City, Iowa to the Eden Prairie location effective December 1, but that the company's manufacturing presence would be maintained in Forest City. In 2017 when CEO Mike Happe was brought in, Winnebago established their management offices in Eden Prairie, Minnesota.
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The company now employs about 2,400 workers in Forest City, 200 in Charles City and 60 in Lake Mills, plus additional employees in Middlebury, Indiana. In March 2015, Winnebago announced that it was opening a production center to employ 70 in Waverly, Iowa, due to labor shortage issues in the Forest City area. The brand name has become synonymous with "motorhome" and is commonly used as a generic trademark for such vehicles, whether they were produced by the company or not. These motorhomes were sold at a price approximately half of what was being charged for competitors' models, which led to its ubiquity and popularity in the RV community. In 1966, the first motorhome rolled off the Winnebago Industries assembly lines. One such innovation was the "Thermo-Panel", a strong, lightweight sidewall that was a characteristic of Winnebago products. To improve quality, Winnebago Industries manufactured furniture and other components designed specifically for its travel trailers. In 1960, the name of the company was changed to Winnebago Industries. Surviving a rough beginning, the entire operation was purchased by five Midwesterners, with Hanson serving as president.
At the time, the town, located in Winnebago County, Iowa, was undergoing an economic downturn, so Hanson and a group of community leaders convinced a California firm, Modernistic Industries, to open a travel trailer factory in a bid to revive the local economy. The company was founded by Forest City, Iowa businessman John K. During the 1970s and 1980s, Winnebago Industries depended on Native American history and traditions in naming their products, for example "Chieftain" and "Brave." They also used Native American iconography and patterns in their designs and period advertisements. The county is named after the Native American tribe who have historically lived in the area.
The company is named after Winnebago County, Iowa, where it used to be headquartered.
Winnebago has also manufactured light-to-medium utility vehicles as well as other products. In 2018, the company expanded into motorboat manufacturing with the acquisition of Chris-Craft Corporation. is an American manufacturer of motorhomes, a type of recreational vehicle (RV), in the United States.
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